We reached the main Broadway entrance of the grand Woolworth Tower on a beautiful May morning. I helped my small framed 9 year old Morty get on top of a cushion at the driver’s seat, placed a slanted gangster’s cap on his head and a pair of grown-up sun glasses on his petite nose, making him look absolutely ridiculous. I then pulled out one of the three corrugated boxes from the back seat and dragged it into the magnifigant, cathedral-like ornate colossal hall crowded with thousands of rushing, immaculately dressed gentlemen. The uniformed guard helped me to the 36th elevator which opened directly onto the “Household Goods Buying Floor.” The dozen men seated along the room’s perimeter restrained their smirks and some even gasped audibly at my sight. Draped in a long white navy polka dot dress, my petite face was framed by an enormous white straw hat rimmed with a pink ribbon punctuated by exaggerated red lips and a pair of laser focused blue eyes. Dragging the large brown box, zipping straight through the set of the enormous glass grid doors, I was stopped abruptly by the elderly secretary who sprang forward. “And with whom do you have an appointment Miss?” she cried out.“An appointment?” I gasped. “Whom do you want to see lady?” she repeated. “I’m not sure. But I know he will want to see the stuff I have in this box…they’re selling like hot-cakes at the Branch-Brook stores” I declared.“OK, Ma’am. Leave it here with me and I’ll see to it that T.K. sees your goods.” She said calmly.I didn’t meet T.K. that day, but luckily the car with my child safe was still there. I drove back to NJ to meet the great Marjorie Fortunoff in her new store. Marj instantly fell in love with my red, yellow and blue PLASTIC TUBULAR-HANGERS, Peg-Hookers and flower-pots. She gave me a wonderful order on the spot! I brought the third box to the perfect gentleman, Frank Beaver of Shop-Rite who also gave me a beautiful order that very day!Morty and I sang all the way home.Two weeks later I answered a phone call to a nice deep, male drawl who said;“T.K. speaking! So how many of these suckers can you make in one month?”The rest is the 38 year saga of Basic Line and how the billions of the world’s folks threw their wire hangers out! Yaffa Blocks, over-door hooks, drawers and bubble crates later joined my parade of tidy-up products. I’m bursting on the scene once again! This time I’m advancing the cause of the lowly DRAIN HOLE our eyes greet first and last every day.So, you ask what redirected my passion onto the DRAIN Hole?Seven years ago I was drafted into the Sink gang! Like it or not, I’ll be doing the dishes and clearing-up the Bathroom!Google the words; ‘I hate washing dishes’ and boy will you hear the moans of the Chain Drain Gang crying.Having come from many years of a privileged life watching ‘the help’ tidy-up the kitchen and bath, this challenge was much more than just a little adjustment for me. In fact it was “a must think this one through” catastrophe!So how much time does it really take to clear up the table and get the whole shmeer back to sparkling gorgeous? Can I stir in a bit of color and fun into this, tedious melancholy chore?This calamity finally became digestible when I compared this task with Murphy’s other potential banana peel tricks.After all, washing the dishes, cleaning and organizing the bath doesn’t involve a hospital bed, nor does it even compare with a dragged out wait at the airport! Better yet, for me, it’s an exciting brand new Frontier for innovation!INTRODUCING! the fantastic “We Float Mid Air” sink, bath tools and Yaffa.Com!Oops, I forgot to mention the wonderful feeling of having a lovely set dinner table again!
By Yaffa Licari
"T.K. speaking! So how many of these suckers can you make in one month?"